Paid Digital
ZO SKIN HEALTH
I was brought on to develop the messaging framework and creative toolkit for ZO Skin Health's paid digital video series, including interview guides, scripts, and editing templates. The campaign consists of 5 videos that build upon one another, but that can also be watched alone. The content was built to look, feel, and sound social-first. We leaned into platform-native, lo-fi expert content, pairing dermatologist credibility with social-first storytelling to strengthen the brand promise.
