Jack Daniels x Door Dash Paid Digital
INVITE JACK OVER
My partner and I led a DoorDash co-marketing partnership that treated Jack Daniel’s less like a product drop and more like a guest you actually want at your hangout. Instead of glossy ads, we leaned into Jack’s analog spirit, warm light, textured frames, handheld energy, all to capture moments that felt a little messy (in the best way). The work lived primarily in Paid Digital spaces (social, streaming) and CRM, capturing the rituals of real hangs: the late texts, the impromptu plans, the knock at the door, and that one tap on the DoorDash app to order JD and make everything come together. We kept the idea super simple and very human: stock the bar & invite Jack over.
Paid Digital Videos
Paid Digital Statics
