Keurig Dr. Pepper earned & owned
ALWAYS ON ORGANIC SOCIAL
I was part of the Keurig Dr. Pepper (KDP) internal social agency, Liquid Sunshine. I worked with a team of four to concept, pitch, storyboard, script, and content create for all of the KDP and WD brands on Instagram, Tiktok, and Facebook: 7UP, Crush, Hawaiian Punch, Bai, Core, Clamato, and Mott’s. We also created social brand guidelines and playbooks for each of the brands, ensuring we maintained on-brand, quarter-over-quarter growth.
