Jane Iredale Paid Digital
PAIRS WITH
I was brought onto the Base Beauty team to pitch (win!) and launch Jane Iredale’s first Paid Digital campaign through a series of performance video and static ads. Through thumb-stopping brand imagery and emotive, action-driving headlines, we tied the emotional benefits of the product to the performance benefits. The ads performed so well, driving more web traffic in the first week after launch than the brand typically receives in a month.
Paid Digital Statics
Paid Digital Videos