Marshalls Purpose and earned & owned
MARSHALLS GOOD STUFF SOCIAL CLUB
At Marshalls, we believe women deserve access to the good stuff. That’s why we launched the Good Stuff Social Club, a pop-up and traveling social event filled with amazing deals, confidence-building exercises, classes, talks, panel discussions, and more — all from a powerhouse group of experts like Priyanka Chopra, Keltie Knight, and more who get the good stuff in life every day. Our weekend was so successful, we caught the media by storm with over 1.5 billion media impressions from outlets like Forbes, ABCNews, InStyle, WhoWhatWear, and have continued to pop-up in additional cities around the country (Hi, Atlanta, Chicago, and Houston!).
PURPOSE PLATFORM & WEB
Can’t make it to an event IRL? We’ve got you URL with an ecommerce hub for tools, resources, and networking opportunities. You can watch videos, download worksheets, and make connections. Plus, we launched the Good Stuff Accelerator program to help pair mentors and mentees in a meaningful and impactful way.
Explore the webpage HERE
THE EDIT BY MARSHALLS
With high inflation, high cost of living, and low wages, times are getting tough. So Marshalls, the world’s leading off-price and discount retailer sponsored proprietary research about how women are shopping today. And we used our findings to power the creation of a quarterly ‘zine called The Edit by Marshalls. We created both digital and print versions, and launched our inaugural edition with an influencer and press event in Los Angeles, hosted by Aimee Song. Following the launch of our first ‘zine, we’ve gone on to create seasonal versions that have launched at the Marshalls Good Stuff Social Club events around the country.
The event and publication were picked up by People magazine, StyleCaster, The LA Girl, and more.
View the full edition ✨ HERE ✨
marshalls purpose
CASE STUDY
Following the successful launch of several editions of The Edit, Marshalls Good Stuff Social Clubs, Marshalls Accelerator programs, an on-going earned, owned, and influencer support, we put together a case study video to highlight the best-of-the-best and flaunt our success.