What do you get when you bring together Woodford Reserve Master Distiller, Elizabeth McCall and renowned photographer, Joshua Kissi? An exploration of WoodFord Reserve’s history and craft, the five sources of its flavor, and how it overlaps with fashion and lifestyle.

Through a social media campaign, influencer dinner, and coffee table book, I was the lead copywriter and associate creative director on the team that developed a lifestyle campaign laddering up to the brand campaign, A Spectacle For The Sense, blending the stylish world of whiskey and fashion. Our work was featured in Essence, American Whiskey, and Bottle Raiders. 

See the entire e-book ✨ HERE ✨ and a quick video of the printed book below.