To drive excitement for Taco Bell's limited-time Taco Tuesday offer on DoorDash, we tapped into the cultural obsession with tarot readings and astrology across social media, positioning the promotion as something that was simply written in the stars. The campaign generated 200.3 million impressions—73% above plan—over five weeks while driving $7.1 million in attributed revenue and a remarkable 2,539% blended ROAS on Meta. Meta excelled as a full-funnel driver, delivering an exceptional 4,415% ROAS on Sales campaigns, while TikTok's platform-native creative and Netflix Pause Ads expanded reach and engagement with key audiences.

By pairing a culturally relevant creative idea with audience-first media execution, the campaign delivered standout awareness, conversion, and business results that were nothing short of magical.