For DoorDash and Pizza Hut's summer co-marketing campaign, we flipped the script on the season's constant pressure to say "yes" by celebrating the joy of missing out. Inspired by the bold, energetic design language of music festival posters, the campaign invited consumers to skip the crowds and headline their own night at home with Pizza Hut delivered by DoorDash. Across paid social, CRM, and digital channels, the creative reimagined staying in as the event worth RSVPing to. To extend the idea beyond the feed, we activated a cheeky guerrilla stunt at real music festivals, sending a branded "JOMO ambassador" into the crowds wearing a QR-coded T-shirt that encouraged festivalgoers to download the DoorDash app—reminding them that sometimes the best party is the one waiting at home with pizza.