For the 2017 NCAA tournament, my partners and I created two mini games called Snack Hoodie and Sam's Steaks that pair with Capital One's NCAA TV spots. Fans can access the games through Capital One's Facebook, Snap Ads & unlock-able Snap Codes. Check out a campaign recap video below, and keep scrolling for the rest of the campaign content. Also, we won a gold Clio Award in the sports category, and Snapchat included us in their round-up of “Best Creative.”

Play the 2017 games here. Those averaged over 2 minutes of gameplay per user, and they had over 89k views.

And see the 2018 games here. 

CREDITS:
Art Directors : Colleen Keesey, Emily Walton
Copywriter: Mackenzie (Nielson) Fitzgerald